UXLabs Certified Ethnography Research Professional (UCERP)

Ethnography is the study of culture and social organization through participant observation and interviewing, an approach known as "fieldwork". Ethnographers carry out their research by becoming a participant, to varying degrees, in the social settings they wish to study. Ethnographic research provides interpretive and descriptive analyses of the symbolic and contextual meanings that inform the routine practices of everyday life.

The UXLabs Certified Ethnographic Research training and certification is designed to give students in-depth exposure to ethnographic and related research methods, including participant observation, interviews, action research, photography, and more. Students will also learn to analyze and evaluate qualitative data (e.g., field notes, interview transcripts, websites, and documents).

Training Overview

This course introduces and explores the tools and techniques of ethnography and their uses in various disciplines

Objectives

Upon satisfactory completion of the course, students will be able to:

• Explain and implement Ethnography research technique
• Develop a comparative perspective on alternative ethnographic approaches
• Learn where techniques of systematic observation are appropriate
• Understand how to use different modes and levels of participant observation.
• Master techniques of sampling, life history analysis, unstructured and structured interviews, interaction analysis, focus group discussions, event analysis, content analysis, spatial analysis, and participatory action research.

Approach

We follow a very interactive approach for all our trainings with examples, practical and lab based exercises. We use the following aids for training

• Presentations
• Audio
• Video
• Flash Cards

Practical, Hands-On Learning

Structured around a running set of project exercises and assignments, the course is organized to emphasize practical application of concepts. Each topic is presented and then immediately applied to a team exercise that is a real-world application carefully crafted for learning the course topics. This dynamic, interactive, hands-on approach instills in participants a broad base of how-to-do-it knowledge that can be immediately applied in their work situations. By the end of the course, each attendee has participated in all major activities for designing and evaluating a usable interface. Based on participant feedback, these assignments and exercises are one of the favorite features of this course.

Duration

Duration for UCERP training will be 12 weeks followed by a final exam. In order to improve and master the skill both theoretially and practically, topic specific weekly practical exercise and assignments will be scheduled.

Assessment:

Every week assessment in the form of quiz, discussion question, long and short answers, multiple choice questions wil be scheduled in order to test the knowledge. Throughout the training unit/mock test would be conducted which will help you clear your final exams.

Cost and Registration

Please contact us for information on pricing and registration details